Free Sales and Marketing Articles
by Craig ValineHere are several articles on different aspects of marketing that you should both enjoy and find helpful.
You're also welcome to use any of them as content for YOUR own website or ezine! Just make sure they remain complete and unaltered (including the "About the Author" info at the end), and you send a copy of your reprint to admin@craigvaline.com.
Don't Cheat Your Customers Out of Giving You Referrals | Read Article
"Remember a time when you shared information with someone important to you, like a friend, family member or loved one, about a great deal you got, an awesome experience, a company, service or product that was above and beyond what you ever expected...."Enough About Me. How About YOU? | Read Article
"One of the biggest marketing mistakes I see constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU. I cringe as I notice how enthralled these companies are with themselves. For instance..."Your Marketing Might Be Awful If... | Read Article
"There’s a big problem. And guess what? You’re the problem. Well, let me better state that so you don’t punch me in the “kisser.” If you’re in business for yourself, you know the statistics. What is it now? Three out of five businesses fail..."Fulfill the Needs & Desires of Your Prospects | Read Article
"The key to a great marketing campaign starts with understanding how the needs of your prospect relate to your product or service. It's basic, but most business owners never consider the thought. Until you know..."Positive Relationships Are the Key to Success | Read Article
"In business, it's easy to burn bridges with people. By "burning bridges" I mean, destroy relationships with your customers, clients, employees, vendors, etc. It's one of the biggest mistakes I see businesses make. And quite frankly, I..."Education Builds Credibility With Your Prospects | Read Article
"If you're in a sales position of any sort, or you're a customer or client of someone "selling" you, you know that the most common response to an objection or concern from a salesperson is to cut price..."Understanding the Basics of Advertising | Read Article
"I get the LA Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of the ads run in the Los Angeles Times are..."Marketing Lessons from Tu Tu Tango | Read Article
"I don't get out much. I've got a beautiful 3 year old son who keeps me "honest" and out of trouble. But, when I do get out, I like to go out to dinner at a nice restaurant. You know, to enjoy a nice, peaceful, tasty dinner, and to be treated like I'm important. Well, even when I do get out, the part where I'm treated like I'm "important" rarely..."White Ain't Always Right | Read Article
"When choosing paper for your next direct mail campaign, white paper may not be the best choice
to grab your prospect's attention. For both reading and cost, you can't go wrong using..."Remove The Risk To Guarantee Marketing Success! | Read Article
"An unconditional money-back guarantee is almost essential in today's competitive world of direct marketing. People tend to be hesitant towards purchasing any product or service (especially major purchases) -- and they don't want...""Oh Yeah? Who Else Says So?" | Read Article
"If you make outrageous, self-serving claims about your own products or services, you'll never gain
credibility with your prospects and customers. If you can get a..."P.S. - I Want To Restate My Offer To You | Read Article
"Every sales letter needs a P.S. - don't even think about completing your letter until you've created
one. The P.S. can make or break your letter. According to DM legend Ted Nicholas, the 7 most..."Believe It Or Not, It Must Be Believable! | Read Article
"It is entirely natural for people to discount the credibility and sincerity of an advertising message.
After all, copywriters are "professional enthusiasts", aren't we? We're cheerleaders..."Great Writing Starts With 'A. A. P. P. A.' | Read Article
"Many copywriters today are still using the age-old formula "AIDA" (Attention, Interest, Desire, Action)
when creating their ads and sales letters. By far, it's the most..."Marketing Morsels: Direct Marketing Tidbits "Full of Wholesome Goodness" | Read Article
"I used to publish a postcard newsletter called "Marketing Morsels: Direct Marketing Tidbits Full of Wholesome Goodness." It was a tiny tool I used to build and maintain relationships with my clients. The other day, I was digging through..."Keep on Keepin' On Until They Say "Stop!" | Read Article
"For the last five years I've been a member of the Junior Chamber of Commerce (aka "Jaycees"). If you're not familiar with the organization, it's a member-service organization whose purpose is "leadership training through community service." In other words, the organization creates..."Marketing Insanity: How to Stop the Madness | Read Article
"They say the definition of insanity is “doing the same thing continuously, and expecting a different result.” In marketing, I say “marketing your business the same way everybody else does is insane!” One thing that seems to be evident..."Click here to see a few recommended resources I've used that I think will be very beneficial for you.
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